NAPCO Media Digital Advertising Network

This extraordinary network allows you to follow your customers and ideal prospects as they visit virtually any website on the internet. This network will allow you to gain mindshare, increase recall, and produce conversions more effectively than any other resource. Best of all, we do all the work, and you reap all the benefits so let’s get started today.

Channel: Display Advertising

Network Size: The NAPCO Media Digital Advertising Network utilizes the country’s largest online inventory partners to provide maximum reach in targeting your ad to your customers and ideal prospects.

Audience: The NAPCO Media Subscriber and Event Attendee Business Masterfile is a direct response, subscribers and event attendees Masterfile comprising business management, marketing/sales management, database/audience development, operations management, IT/e-commerce management, web development management, and creative services titles within the direct merchants/catalogers, retailers, wholesalers, distributors, on-line merchants, publishers, manufacturers, non-profits, non-financial service marketers, financial services and real estate industries.

Updated quarterly, this database delivers direct response subscribers from NAPCO Media’s print magazines, websites, eLearning events and newsletters, as well as trade show customers in one unduplicated highly selectable database. NAPCO Media business titles include: Printing Impressions, Packaging Impressions, In-plant Impressions, Print + Promo, Promo Marketing, NonProfit PRO, Total Retail and Book Business

Types of Programs

Targeted Digital Advertising

Allows you to target your customers and prospects with display advertisements across all screens and devices (desktop, mobile, tablet).

Integrated Marketing Program

Allows you increase your exposure and amply the effectiveness of targeted omni-channel marketing by reaching your customers and ideal prospects through digital advertising, email, direct mail, and phones. This approach will produce a greater customer experience while delivering a stronger return on your investment.

How it Works

Step 1:

We upload your customer file via our secure process.

Step 2:

We anonymize your customer records removing all personally identifiable information.

Step 3:

The records are then linked to their digital cookie, IP address and online device. This process allows you to show your ad to specific customers or clones (prospects) across all devices – phone, tablet or computer – this omni-channel approach will allow you to truly maximize your response rates across online and offline campaigns.

How Does This Differ From Other Programs

We continually monitor your campaign across all networks and available inventory to analyze your campaign performance. This process allows us to drive more ads to the higher performing networks in real-time to optimize the overall performance of your campaign. Once your campaign is complete, we’ll review what offers and customer segments were most responsive so that you can create the most effective go-forward plan for future campaigns.

How Does the Creative Work

We can use your existing display ad or our design team can create one from scratch. Monitor your campaign across all inventory and analyze your campaign performance. Then drive more ads to the higher performing networks.

Standard ad display sizes are: 728 x 90 pixels, 160 x 600 pixels and 300 x 250 pixels.

Standard Display

• Javascript/HTML tags; Image + Click URL (.png, .jpg, .gif); Flash File and Click URL
• Javascript tags must accept third party click macros - Initial Load size must be 40kb or less
• Auto-Initiated Audio or Video Play are not allowed
• Flash files must use standard click variable name “clickTAG”
• No expandable banners, all rich media must be in-banner
• Animation time no longer than 30 seconds, can loop as many times in 30 seconds

Video
Option 1: 3rd Party Served

• VAST tag that includes these formats: MP4, FLV and WEBM

Option 2: Hosted

• Format: MOV or MP4
• Video Length: 15 or 30 seconds, 15 seconds for YouTube
• Size: < 100 MB
• Codec: H.264
• Bit Rate: 1 MB
• Frames/sec: 24-25 or 29-30
• Aspect Ratio:Native aspect without letterboxing (4:3, 16:9)
• Resolution: 640×360 or 480×360
• Audio Codec: MP3 or AAC
• Click-through: URL or redirect for video

Mobile

• Mobile Web / Mobile App - Javascript / HTML or Image and Click URL

Sizes (in pixels)

Standard Display

• Required: 300x250, 728x90, 160×600
• Optional: 300x600, 320x50

Mobile Web / App

• Required: 320x50
• Optional: 300x50, 320x480, 768x1024, 300x250, 728x90

Analytics

Our analytics provide you with the actionable insights necessary to optimize the results of your campaigns. We utilize cutting edge predictive scoring identifies which networks and prospects are most likely to convert on your offer in real-time to ensure the greatest return on your investment.

How Do I Get Started

This part is easy because we handle everything from start to finish. You send us your customer list and we’ll match it up against our cookie and ip pool. This precise match allows us to link a digital id to your customers as well as create your ideal prospects by cloning your existing customers.

*Transmission Fee - $95/M